This is key, and plays out over and over again in different forms. There are no points for difficulty, only supply and demand. PG puts this well [1]:
> That's the essence of a startup: having brilliant people do work that's beneath them. Big companies try to hire the right person for the job. Startups win because they don't—because they take people so smart that they would in a big company be doing "research," and set them to work instead on problems of the most immediate and mundane sort. Think Einstein designing refrigerators.