Most of the modals are full of dark patterns that basically force you to accept the cookies etc. unless you go through multiple different screens and checkboxes.
as they should.
At least it is in their face now and can entice curiosity.
if you visit site A, you click OK, get all the cookies, get screwed, and annoyed.
you visit site B, you don't see the popup, you don't get annoyed (and screwed with invisible tracking, but you just said you don't care about that)
In the long run, we should hope site B will get less attrition and keep more users, by being less annoying (as a consequence of not tracking you)