Can we get a rid of the cookie notifications next? They're so annoying and usually end up conflicting with Adblockers and breaking pages because they're not fully blocked.
The problem is that the ICO is absolutely incompetent at enforcing it (I found it very funny that the article claims businesses are afraid to use data while in reality not only do they appear to use it just fine and even a bit too much for my liking, but our regulator has only ever handed out 4 fines, all for data breaches and not other abusive usage of data).
They ought to be annoying. so sites that do not track you for advertising can just add your cookie when you actively sign in, without the annoying popup on first visit, and receive more traffic because they are less-annoying.
Most of the modals are full of dark patterns that basically force you to accept the cookies etc. unless you go through multiple different screens and checkboxes.
as they should.
At least it is in their face now and can entice curiosity.
if you visit site A, you click OK, get all the cookies, get screwed, and annoyed.
you visit site B, you don't see the popup, you don't get annoyed (and screwed with invisible tracking, but you just said you don't care about that)
In the long run, we should hope site B will get less attrition and keep more users, by being less annoying (as a consequence of not tracking you)