I’ve spent almost a decade in the productivity space (founded Shortcuts at Apple, fka Workflow) and everything is always confusing.

Everyone is seeking the holy grail of computing (“the computer does exactly what I want and it’s a seamless experience”) and there are a billion and a half ways to attack the problem. Starting with a “hair on fire” problem and expanding to other hair on fire problems is not a wholly unreasonable way to go about it. It’s important to have a larger vision, but execution is perhaps the most important in this space (as with most consumer tech).