I didn't choose the term "Data-Oriented programming" It was used by Cognitect folks to promote clojure [1] and actually it was coined by Eugene Kutznetsov in 2004 [2]

As you know, naming is one of the two hard things in programming.

[1]: https://www.cognitect.com/blog/2016/6/28/the-new-normal-data... [2]: https://adtmag.com/articles/2004/08/05/data-integration-a-li...