One option would be to use Visual Studio Build Tools (https://visualstudio.microsoft.com/thank-you-downloading-vis...).

You could stick with makefiles by using nmake. It's not nearly as full featured as gnu make, and both cmd and PowerShell are much different (and less powerful in the case of cmd) to bash. Still and all, I've made it work quite well in the past for the Windows build of a library I was responsible for in my former day job.

Another option would be to use cmake as your build tool and let it generate ninja, msbuild, or nmake scripts for you. It's not nearly as bad as it was in the past (nor as bad as some might lead to to believe). Worth a try, anyway.