I find it interesting that this article does not even mention some of the other platforms that have also grown off this strategy, and have contributed to the societal problems named in the article.
I joke with my wife that you can innocently watch a YouTube press conference featuring our moderate Republican governor discussing COVID policy one day, and before you know it you're being recommended videos by rabid anti-vaxxers and QAnon deep state conspiracy theorists.
It's not just a Facebook problem or an "AI" problem, it's a platform problem which requires wider solutions than the broken internal approaches described in this article.