"Right side of history" is a powerful motivator, for better or worse. How did you get the first customer?
There will be a new trend next year or the year after, ad nauseum.
I’ve been consulting on and off for over 20 years now, I dont even remember my first 10 customers anymore. I get a lot of referrals from customers and from a consulting company I sold.
I was primarily focusing on terraform, which is the only technology I’ve actully ever enjoyed professionally, but there’s just so much stupid $$ in k8s.