I agree wholeheartedly with the author. Not a lot of things irk me more than the Medium era of blogging. Aside from the shady practice of Medium itself, I feel like with it came the meme-infused blogs, which I personally dislike a lot. I don't mind diagrams, of course, but I feel like the memes are to pander to the "kids" of today (I'm not that old, but memes weren't until I was 21).