> powering the next generation of ad tech

> Zapier provides a single integration point that funnels user and conversion data to dozens of marketing companies' server-side APIs

I think that conclusion is a little far-fetched. If you've used Zapier you know how expensive it is to run tasks, so in my experience Zapier is used more to automate little bits of your business that you don't necessarily want to bother your engineer with. It's not like Segment that you can just turn on a firehose of data.