I'm assuming there will be claims that whatever apple is doing to keep ads out and just have their own world is violating anti-trust, but I have to say I like it.
They also do a weird aggregation thing across Amazon etc, so you have shows from multiple channels / service in one view. Not sure how that works, but from consumer side it is very nice.
So as long as these built-in ads on the display can be disabled by disconnecting the thing from the internet, I can live with it. If they ever decide to make them work offline, or start embedding a cell antenna in the TV set, that's when I'll throw a real fit
So if your neighbor is on that type of program the TV can piggyback on your or their hotspot and push back the analytics / get the ads. That's probably a pretty low cost way to solve the not plugged in or piholed issues.
If you use an ad supported service like Peacock or Hulu you’ll still see ads in the streams.
I don't use hulu. I license movies I like on the itunes store if I'll be watching them a few times. And stream very lightly.
I would not take it well to have to deal with ads on an expensive device, or even be forced to jump through hoops to turn them off. I'm sure Apple is leaving money on the table, but I'm very willing to pay the apple premium to have to worry a lot less about this type of total jerk behavior.
Or is that only on their other devices?
Imagine that connected to (or with an in-built) AppleTV unit, and the sound from four Apple HomePods.