If you want talent, loyalty, and commitment, offer significant amounts of money and significant amounts of equity. This reads like one of those "i have an idea i cant pay for it but i'll give you 1% of the profit it'll be bigger than facebook" posts to me.

If you want people to 'grind it out' and they have like, 2% equity, they have no skin in the game nor will they be willing to make large sacrifices for nothing.