Facebook and Twitter algorithms incentivize 'people to get enraged'
yahoo.com
yahoo.com
If you want to make a system that is solely on getting eyeballs to look at advertisements the best way to do that is controversy. If you really understand social media how to get an advertisement for free on CNN is to say something controversial enough on Twitter that CNN will show a story of it. What we are witnessing is the disruption of original sources of information (TV / Newspapers / Magazines) into a more algorithmic system. A bunch of people do things like "blame the algorithm" but instead you have to consider that it is a cybernetic system with both artificial agents and people interacting with each other and the accountability doesn't disappear at the part of the algorithm the accountability is with the organizations that deploy it.
If you want to get informed, read a book written by an expert or someone with real life experience.
Maybe that is the case today but I don't really see people around here as the types to let status quos be.
I'd say it strongly depends on what sites you visit.
Boulevard-, sports- and celebrity-news etc. definitely are entertainment. But journals which uncover wrong-doings, research difficult topics, write long articles?
When it's really straight out of the mouth or pen of an expert in the field, then yes, it's information.
Many women's subreddits, especially if they're for lesbians, are entirely moderated by men. The ones that weren't were slandered off of Reddit.
They use Twitter and their parents use Facebook. Any article I've seen on reddit treats it as closer to 4chan than Twitter.
Facebook and Google are sucking all the profits from old media - Reddit is their hedge against that. Of course they don't complain.
That being said, it really annoyed me how many AOC posts I saw on Reddit. I kinda like her, but I'm not from the US, so ultimately I don't care that much. It felt like Reddit was just a place to post every AOC tweet in existence.
Of course we can argue that hate is always bad, but this would turn into the ancient argument about what (physical) targets the right has, vs. the left. One group punches down, the other group tends to punch up.
And only one group of people says that they're being literally killed by words.
Also, most news channels do zero (literally) fact checking and often explicitly lie. Through 2020 I've seen so many talking heads directly contradict the videos coming out of events. Videos they could easily find and watch on Youtube if they cared.
https://en.wikipedia.org/wiki/Advance_Publications
A company that owns a fair amount of media outlets.
https://en.wikipedia.org/wiki/List_of_Advance_subsidiaries
Why would they report anything bad about themselves?
https://www.hearst.com/-/the-hearst-corporation-and-conde-na...
One of the board members of the associated press is from hearst
https://www.bloomberg.com/profile/company/125749Z:US
The associated press is a gigantic media organization that dominates just about all global media.
Most media are ran and controlled by the same people at the very top who have interests in a staggering amount of the media consumed around the world.
And essentially, reddit became the media's answer to facebook et al. after it was purchased by them.
1. Many posts & comments are still longer than 3 half-lines, which is the upper limit of what a journalist can read (journalists like the 'journalists' who spend their time looking for something juicy on Twitter/FB).
2. Famous, bankable, known people are less identifiable.
If you haven't seen it in a while, using a new browser or incognito mode, view reddit without logging in. It is an absolutely awful experience. The content you see as a new user is basically all memes and you are blasted with trending content on top of the card based feed.
You can still find non-charged submissions on r/Texas's new feed, but those don't wind up being seen on r/Texas's hot feed when there is so much charged content.
I really don’t know why FB and Twitter don’t add an anonymous “dislike” feature. Maybe they tried it and it caused other problems, who knows. More likely though they see that outrage increases engagement even if the toxic environment chases people away eventually.
I think you downplay how much this affects reddit. Hot-topic issues shift from 55/45 popularity splits (where the minority view is present, but usually overshadowed) to 10/0 when you net out up and downvotes. It gives a sense of single-mindedness in a community where the majority view in truth only barely edges out the others.
I think the test case is probably r/libertarian where the mods are extremely hands-off, you’ll still get the downvote hammer and it’s sometimes infuriating but it’s nothing like saying something unpopular in r/politics, which isn’t even one of the worst ones.
- If I dislike something, don't show me that user/subject anymore unless I choose to explore outside my bubble.
- Instead of showing me how the whole world feels about something, show me how MY group (people I've upvoted) feel about it...unless I choose to explore outside my bubble. At the very least - sort comments based on how much I will agree with them.
- Maybe extend it a few levels deep: If I liked someones comment, maybe content which that user liked is also weighted higher for me.
Essentially - just make these things work for me and not some ambiguous majority of the moment. I wish HN would do this too. I really don't care how many anonymous people liked something because they're still wrong IMO. The system is not working for me.
In the real world we've solved all these problems by not forcing everybody to listen to the whole entire world's opinions all the time. In real life, if I'm homophobic/racist/etc, I hang out with my homophobic/racist/etc friends and nobody else sees me because they're busy hanging out with their own kind.
The world is full of bubbles. I don't see why we need the Internet needs to always be the polar opposite of how real life relationships work.
Of course there should still be ways to explore outside your bubble. However, there's probably no easy money with my ideas. All the user engagement addiction comes from outraging people.
Well, maybe, just maybe, we should expose these people to non-homophobic and interracial content to "brainwash" them into thinking that black or gay people might not be as bad as they think :D
I don't think it's working...
It's the default page for anyone who isn't logged in (most likely a majority of users, or at least a large fraction). And I'd be willing to bet at least half of logged in users only have the default subs.
More eyes at all costs has a price. It's not just money.
We only notice it because we've come out of an almost century long period in which the most effective broadcast mechanism was regulated by the FCC. This is an accident of engineering; the only reason why the FCC was even allowed to what is blatant government censorship is because of the scarcity of radio spectrum. This died the moment cable news networks became widespread. The only restriction on what, say, Fox News, CNN, or MSNBC can publish is their carriage agreement with the cable companies, which usually just dictates genre, not content. Social media is that but laundered across millions of users who "choose" what to share and like out of what platform algorithms recommend.
Prior to television, there was radio, which was also regulated under a similar regime. However, newspapers ruled the roost before that, and they had practically no limits on speech save for extremely weak defamation laws. They also were instrumental in spreading a lot of outright bullshit. "Yellow journalism" is an anagram of "clickbait", after all; and the press were perfectly happy to engage in exactly the same tactics we see today... for pretty much the same reasons. Selling lurid descriptions of political foes and foreign threats makes more money than level-headed explanations of the same controversies.
I'm not sure if either scenario could be described as "good". The FCC effectively engaged in a soft censorship regime through the means of spectrum scarcity. This meant that every information passed through [the five filters](https://en.wikipedia.org/wiki/Propaganda_model) of ownership, advertising, sourcing, flak, and (at the time) anti-Communism. On the other hand, it's clearly obvious that a good subset of any group of political ideologues is either incapable of or uninterested in making level-headed assessments about themselves. Self-critique is heresy in the eyes of someone more extreme than you are, and we live in times where the extremes might be right about at least one thing.
https://www.theguardian.com/culture/2008/oct/09/radio.hitler...
It's worth it to them even if they have to go through and delete all the compelling counter-narratives.
(And in a truly captured society, they'd come and pick them up later for re-education, so you posting would really just be helping them find you.)
The counter story is getting very little press right now, allowing her blatant lies to be spread without any scrutiny. Inside Edition interviewed her sister and her sister brought proof she was lying:
She said: ‘I don’t know how she can say I don’t know her and she was an only child. We’ve got photographs over a lifespan of us together. So how can she not know me?’ The US broadcaster showed four images of Meghan and Samantha together during the clip. Two were from when the duchess was a baby, another from when she was a small child and the last and most recent from Samantha’s graduation, 13 years ago in 2008.
Samantha also disputed Meghan’s claim that she only changed her surname back to Markle after the royal struck up a romance with Harry in 2016. ‘She changed her last name back to Markle… only when I started dating Harry. So I think that says enough,’ Meghan told Oprah. But Samantha hit back: ‘I was a Markle before she was.. Markle has always been my name.’ Samantha then showed Inside Edition her petition to change her name that was dated back to December 1997 and her college diploma, which says Samantha M. Markle.
This is a fairly non-political, pop culture example, but it highlights the fact lies spread so much faster than the truth, that actually finding the truth is nearly impossible. For me, there are no facts anymore, its all about the narrative now. Whoever controls the narrative, controls the "truth".
Newspapers, magazines, and even TV don't measure up across all these contributing dimensions.
There is news in the newspaper and in the archives of news sites but what’s front and center is outrage bait opinion pieces from large personalities.
Social Media didn't invent "sex* sells."
*Sex being the place holder for something that is controversial.
My brother used to watch Fox News (ehh..) but I mostly avoided it just cause. Anyway I sat down to watch one day and everything had scantily clad women no matter what they were discussing. A lot of the time it was about a strip club that got permits in a city somewhere in small town usa. And the segment would basically focus on dancers (no nudity in the shots) but basically everything BUT an ad for going to said strip club, even though the words themselves was "this is ruining America" - the camera angles and everything was butts, boobs and legs.
Anyway that aside. One thing that social media has over cable news is - it's cable not everyone has it, while the internet is pretty much everywhere now.
Fox News notoriously has a preference for blondes: https://www.theguardian.com/fashion/2017/feb/20/women-fox-ne...
I welcome a service that tells me which celebrities are hollow. I call it "news", give it a try.
Telling you where to buy their clothes is part of the schtick - "Paul is [an idiot], dressed in Gucci pants - $35.000 at ..."
Tabloid Journalism is known to be sensational and easily dismissed as such because of the medium, and that people in our social circles don't often peddle anything more than the latest celebrity/sports gossip.
Social Media has allowed mis/disinformation to become more credible by both the scale of distribution for that content, and the increasing that contents trustworthiness by highlighting engagement from people in our social circles.
What if Skynet was a social media algorithm... could be a good basis for the Terminator origin story.
Say a newspaper printed something. You read it. You got angry. You wrote a letter to the editor and mailed it. Maybe a week later, they printed your letter. A few days later, someone you know saw your letter and commented to you that they thought you were right.
You see something on Facebook. You got angry. You wrote something in reply (perhaps with less thought than the letter to the editor, because it wasn't a once-every-few-years event). Five minutes later, likes comments start pouring in. Not just one person tells you they think you were right; ten people do. And they tell you in the next few minutes and hours, not days later. And they comment on each others' comments about your post.
You get massively more positive reinforcement for your outrage now than you did with newspapers. The outrage gets reinforced, socially ratified. You get praised for it.
It's not just that Facebook hands you more things to be outraged about (not all of them true). It's that the outrage takes much deeper hold in you, because it's reinforced so much.
I read about it somewhere in an article about ZeroHedge practices, I can't quite find a link now.
EDIT: link: https://streetwiseprofessor.com/how-do-you-know-that-zero-he...
Then "social media" take a bit of this and a bit of that, and put it all next to each other.
All this stupidity because we don’t have a metric for successful journalism other than engagement. “Things are good” doesn’t get clicks.
But newspapers are liable for the content they publish, and that keeps misinformation somewhat in check.
If Twitter and Facebook etc were held to publisher standards they couldn’t exist in any form like they do today. I kind of think that would be a good thing.
It doesn't matter if something is written down as being against the law/regulations/whatever if the punishment for breaking that law/regulation is toothless, seldom applied, or so expensive to get proceedings started that 90% of the population is priced-out of pursuing their case from the start.
"Just sue them if they write something incorrect/defamatory/etc" is not really a realistic option for the majority of people, not a guarantee of anything happening or reforming, and generally the damage has already been caused. No one really cares about a retraction issued a few months after a story is released, we've all moved on to the next outrage-inducing story.
The MSM may steer clear of the obvious falsehoods like vaportrails/5g mind control, but the misinformation they do provide is extra dangerous, especially when it's a joint effort with the government.
This gets brought up absolutely every single time, and I would love someone to link to the original primary historical sources. Their archive is all on the internet; could some committed person find what they actually said? Did they confirm it themselves, or did they just report what government spokespeople said?
It's always the same: ignore the part you don't like, amplify facts that will suit your needs, then spin your own narrative on top.
https://nymag.com/nymetro/news/media/features/9226/
"During the winter of 2001 and throughout 2002, Miller produced a series of stunning stories about Saddam Hussein’s ambition and capacity to produce weapons of mass destruction, based largely on information provided by Chalabi and his allies—almost all of which have turned out to be stunningly inaccurate."
In short, the Pentagon found a credulous NYT reporter and hooked her up with a succession of fictitious sources, which she ate up and asked for seconds. The NYT repeatedly ran stories on page 1 that were complete fiction, and played a material part in hyping the war under false pretenses (which the paper itself, in its backhanded way, has acknowledged). NYT editors also fought internally AGAINST running any stories that were skeptical of the war or of the administration's statements about Iraq.
Guess the military-industrial complex wins over free speech again.
This slogan refers to sensational violence (car crashes, murders, earthquakes), not content that inflames readers ideologically. Maybe it's tawdry in its own way, but it does not seem nearly so polarizing to me.
>In particular, content from sources rated as far-right by independent news rating services consistently received the highest engagement per follower of any partisan group.
Anyone with the slightest exposure to UK news media will have been confronted with this very recently; the Oprah interview with Harry and Meghan alleging the press campaign against them, subsequent back-and-forth, and finally Piers Morgan getting himself sacked for storming off his own TV show after being contradicted by his own weatherman.
The latter event is both pure old-media failure and an example of the kind of sheer derangement that being a participant in the culture wars can induce in people. At least he wasn't storming the government.
His factual correctness and his sincerity are two different things. Who knows what MM is, at heart, but if he has reason to see her negatively why shouldn't he lament her influence over his country?
Is there a time-limit, where you're only allowed to criticize someone for 5y, and so when it hit 6 his opinion was officially stale?
I notice you're not making this argument about MM.
> Is there a time-limit, where you're only allowed to criticize someone for 5y, and so when it hit 6 his opinion was officially stale?
I was referring to events over the past few days. I don't really want to relitigate this here with a green account, only to observe that you too have come in to play outrage and culture war.
> I notice you're not making this argument about MM.
I'm not talking about MM at all because your post was about PM. And it's not an argument, it's an observation, and it's true about everyone - that correctness and sincerity are not the same.
> I was referring to events over the past few days.
Right, but those events also have a history. What's an issue of a few days to us, watching from outside, is someone else's years-long story.
The first is to think "of course they are - outrage is the easiest form of engagement and social media is all about easy engagement as that means more eyes to sell."
The second is that there is a delegation of responsibility in these articles. The tone is a "Facebook/Twitter made me act like a jerk." The algorithms may be tuned to surface content that will ruffle your feathers, but the reaction is yours as is the decision to engage with social media at all.
So what if they figured out that they could determine who was most likely to be goaded into acting like jerks - like - hey, user 20018 just lost their child, they joined a group for support for people with family members dying of cancer, and their football team lost last night! Start pushing our most highly provocative content at user 20018 stat!
At some point there is a delegation of at least some responsibility - when is that?
So, if you're trying to create domestic terrorists, it's extremely valuable to be fed information just like your example represents, to sell off access to that demographic.
Facebook doesn't have to consider it 'provocative content', they see it as 'feeding a demographic to a paying customer'. If you're smart enough about your targeting, you can turn it to 'provoke susceptible people into committing acts of terrorism at rates substantially higher than the baseline likelihood of this'. So it's the foreign intelligence agency that is thinking of 'provoking', and Facebook sort of shrugs and fills the order for targeted demographics, without itself thinking much about whether anything is 'provocative'.
But I’m not the one rioting.
The first is more useful because the system as a whole may have emergent properties. E.g. think of the opioid crisis and the extra profit incentives for doctors, sales reps creating a vicious cycle.
Hence this is also the best place to frame, and fix the problem.
Of course promoting individual responsibility is good, "don't do drugs" but it is usually not enough.
And then we have artificially induced rage through sports, mostly cricket, where spectators get riled up and vent it out on, where else, Twitter.
I should figure out how to block elements like that, which of course in the current internet landscape have completely randomized DIV class names.
TweetDeck
De-prioritize "reply guys" that always reply to a a popular account with an incendiary comment.
They get a ton of comments and few likes/RTs (ratio'd) yet reply guys are usually the top response to a popular tweet.
Seriously twitter, why set reply guys as the top response to every tweet? It encourages hostility, and this is but one example.
You know what posts don't have them? Ones that don't offer them anything. It's generally incendiary posts that are picked apart, and that's because they're easy and worthwhile. They have an audience that would otherwise avoid the message.
https://www.msn.com/en-us/news/technology/mark-zuckerbergs-d...
As I was scanning HN headlines, I thought this said "engaged" instead of "enraged" :)
But my instinctual reaction was the exactly the same: "Hmm yeah I guess they really are manipulating us - that's the world we live in now I guess."
> U.N. human rights experts investigating a possible genocide in Myanmar said on Monday that Facebook had played a role in spreading hate speech there.[0]
[0]: https://www.reuters.com/article/us-myanmar-rohingya-facebook...
I'm sure it's intentional but I presume it's also somewhat inevitable that platforms with user generated and user amplified content will represent the reward circuits of the brain. Which, at 30,000 ft. makes it obvious which circuits Instagram, Tiktok, Reddit, et.al., even Hacker News are triggering.
Perhaps we need some "social distancing measures" such as thise you suggested to "slow the spread" of hatred on social media.
[0] https://www.theatlantic.com/magazine/archive/2021/04/the-int... (paywalled)
(Yes, I've skimmed the article; still don't understand.)
It's turtles all the way down.
Do they not simply bubble up popular posts: ones with likes, retweets, and comments? That might mean a politicized post, but it also could be a positive one about the kindness of a stranger or some cute picture of your kids.
These platforms may well be incentivizing enraging posts. I just don't know how they're doing it, and this article did not help me understand it.
The "enrage machine" is simply a product of this phenomenon. Sure, you can try and reduce the rage by censoring and banning minority views off the platform, but the underlying problem is still there. The angry division is still there, whether you're hearing it on social media, cable news, talk radio, or Thanksgiving dinner.
...for the participants anyway, for Twitter, any engagement, any activity, any pair of eyes on their service translates to money, both directly (ad impressions) and indirectly (engagement correlates with stock price). In the past year - less Trump, more Covidiots - Twitter's stock price has doubled.
The objective function for serving content surely isn't literally to get people angry, rather to "promote engagement" or whatever, which turns out to be the same thing.
Can you ban a company from trying to optimise its key metrics? No. So what do you do? If the enraging content is there anyway, what's wrong with pointing people to it? If you're allowed to sell dynamite to the public in your shop, why not point angry customers to it?
To me the whole model is broken, and picking individual bits of it that aren't is not the constructive approach.
There is no way these sites are gonna police themselves and there is no way for us to expect the govt to control them. There is just too much ad money and too much access to data, they are not going to give that up. But there is an easy solution to this. Just refuse to participate and consume only the absolute bare minimum news, social media etc.
Social media is not email or SMS, they are not necessary for daily life. One can easily live without Facebook/Twitter/Instagram etc (and many do), unlike say GMail.
I've solved the problem personally by blocking youtube and now I have more time for my girlfriend and side projects.