Social Media, News Consumption, and Polarization: A Field Experiment (2020)
papers.ssrn.com
papers.ssrn.com
The abstract:
Does the consumption of ideologically congruent news on social media exacerbate polarization? I estimate the effects of social media news exposure by conducting a large field experiment randomly offering participants subscriptions to conservative or liberal news outlets on Facebook. I collect data on the causal chain of media effects: subscriptions to outlets, exposure to news on Facebook, visits to online news sites, and sharing of posts, as well as changes in political opinions and attitudes. Four main findings emerge. First, random variation in exposure to news on social media substantially affects the slant of news sites individuals visit. Second, exposure to counter-attitudinal news decreases negative attitudes toward the opposing political party. Third, in contrast to the effect on attitudes, I find no evidence that the political leanings of news outlets affect political opinions. Fourth, Facebook's algorithm is less likely to supply individuals with posts from counter-attitudinal outlets, conditional on individuals subscribing to them. Together, the results suggest that social media algorithms may limit exposure to counter-attitudinal news and thus increase polarization.
Facebook's algorithm is less likely to supply individuals with posts from counter-attitudinal outlets, conditional on individuals subscribing to them
I’ve been concluding lately that the only way to slow down or stop continued polarization is to drop off of social media entirely OR remove revenue-earning by way of just clicks.
I don’t see either of these happening.
If you’re interested then join the project
Some interesting dimensions might be:
- liberal vs authoritarian
- conservative vs progressive
- nationalist vs globalist
- individual vs collective
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More personally, most of the political news media I 'consume' comes from outlets that oppose my own perspective. I used to think I was 'hate-listening' to this stuff, but I also realized that listening to outlets I already agree with feels a bit too self-indulgent for me. I'm curious if this is like a separate form of junk food that requires its own kind of self-control to avoid.