If you are looking for a commercial solution, I would say that the top competitors are Okta, Auth0, Azure AD, and Firebase (though the latter, from what I've heard, doesn't play nicely with standards).
I mean, it's yet to be determined how Okta and Auth0 are going to integrate. I have read that Okta has three sets of APIs, maybe Auth0 will be a fourth?
> an enterprise client is probably not going to use your product because it has Firebase login integration.
LOL. It might even be a negative signal.
But I hear Firebase is thinking about supporting standard OAuth, which would be great.
Okta bought Stormpath (and killed it) and now Auth0 because of this difference, and because there's a finite total addressable market for employees, but an almost infinite total addressable market for app users.