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So is there a reason to call it “blockchain” except for marketing reasons?

(I'm currently working on a Paxos-based distributed system for an industrial application, and my client insist in calling that a “blockchain” in all internal communication because, you know “blockchain” sounds cool to them)

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Distributed ledger would be a better fit indeed. However, nobody then understands what it is.

It offers tamper-proof micro-blocks, distributed validation, and leaderless governance. So this is more then idle marketing. But you're right, the name "Trustchain" is specifically tailored that government leaders and managers feel trustworthy and cool about it.

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