Probably not a good look for this to be the first thing another hosting company thinks to put up in response.
/shrug/ We have our infrastructure partially in OVH, I see it as a friendly jab at them and a way to get updates without having to navigate to twitter.
OVH aren't nice in that regard, and have trolled competitors to "leave it to the pros" before when there were serious incidents ( of which OVH have had their fair share), so it's not surprising.
Did this already exist or was this thrown up insanely fast.
Threw it up really quick.
whois[0] shows it was registered on March 10, so thrown up insanely fast.