MS Office is a great example of this because they squeeze money out of folks when it seems the features added are minimal. The only interesting aspect is cloud-collaboration, but that could be P2P instead. I'm willing to wager most folks still use the same subset of office functionality: page layouts and fonts and such have been around for a while; financial formulas rarely change; etc. But yet, they are charged an arm-and-a-leg for the "cloud."

And then there's Amazon with their lambdas—trying to convince people that they should forget how to program and rely on a plethora of beautiful, shiny one-liners.