In the Neanderthal world, red means "good" or "go" and green means "danger" or "stop".
This is because red is the color of good meat and green is the color of bad meat.
In a remarkable HN coincidence, I was trying to remember the name of this series when I ran across kleer001's comment on "At Home with Our Ancient Cousins, the Neanderthals", also on the HN home page right now:
I am Canadian, and being able to read Canadian locales referenced in his books as places that I have been and are aware-of is a rare treat in Sci-Fi.
I highly encourage any SciFi fan to read his works.
We have a site dealing with finance for a East Asia audience. It's original audience was Europe with a blue theme (signifies trust etc) and it got extended to Asia (english speaking still). So we just themed it by changing the branding colors to the East Asia organizations color. Which is... red signifying prosperity. As in 10 shades of red.
The site has the typical warning/alert/error message feedback in forms/charts etc... in different reds/oranges/etc. I spent a bit of time trying to find a Asia focused UX guide on color for alerts/errors without luck. Does anyone have suggestions? I've asked a few different culturally native Asians from various countries and just get resigned shrugs.
Note: The messages have icons/text to go with them so it's not a total disaster but it is hard to figure out
RED = FIRE => RUN AWAY WHILE YOU STILL CAN
Blue is the color of danger because it means "confirm changes". Blue is the color of the abyss, and aliens would agree on this.