The problem is that virtually every form of sensory or neurochemical novelty elevates mood: acupuncture, aromatherapy, sex, exercise, socializing, sensory deprivation, electrical stimulation, god helmet, music, binaural beats, self-mutilation, menthol, etc.
Similarly, every conceivable way you can possibly monkey around with your brain also raises your mood: raising dopamine, lowering dopamine, raising serotonin, lowering serotonin, raising norepinephrine, lowering norepinephrine, etc. You'd literally be hard pressed to find any form of novel sensory stimulation that didn't improve mood, at least in the short term. So why the focus on serotonin depletion? There's no real evidence for it, it was just an arbitrary decision made by drug companies based on the very early research in the field.
I don't think anyone would argue that messing around with a person's serotonin levels can't elevate their mood, at least for a while. The issue is that there isn't any real evidence that the depression springs from a chemical imbalance, and there is definitive proof that longterm messing with your neurotransmitter levels causes semi-permanent changes to the structure of the brain which we don't really understand.
Also, for what it's worth, St. John's Wort is believed to be an SSRI, at least according to Wikipedia.