Promoted Trends on Twitter now cost only $120,000 per day
zdnet.com
zdnet.com
Yes, it is more than 1 person makes in 3-4 years, bu Twitter is not exactly a 1-man company.
And the statement about how paying $4/follower is a good ROI is ridiculous, and misleading. A follower is not someone who follows you for life. He/she can unfollow you anytime or just ignore your tweets.