I have this book sitting next to me, but I never read past the first chapter. Could you tell my why I should read it over the dozens of other books on my reading list? It just looks so dense.
- Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely
- Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath