The thing the author doesn't seem to realize / acknowledge is that UI/UX design is about balancing enormous numbers of competing constraints and concerns. It's a human problem, and like most problems of this genre there is no "best" answer, only different sets of weights for different, often competing, concerns. Simplicity and ease of use are good things, but they are almost always at odds with flexibility and power...also good things. Do you make things bigger with more space so they're easier to see, or do you make them smaller so you can fit more things on the page? Do you use color so you can communicate more and catch the eye more quickly, or do you avoid that so that your app is friendly to colorblind users? (Yes, I know there are color schemes that can achieve both to a decent degree.)
These kinds of tradeoffs are lurking almost everywhere you look in UI/UX design, but this kind of nuance seems to be lost on the author. He only seems to see his set of priorities for a UI. Yes, there are plenty of cases where one thing is pretty objectively worse than another, but usually it's more subtle than that. I'm way more impressed with someone who can talk intelligently about the tradeoffs than I am with someone who fixates on something that very well might have been traded off and rant about it.