Healthcare startups are one place that shouldn't really have a practical problem with this - the cost of standards is a drop in the bucket compared to your overall cost of regulatory/quality implementation, filing, etc. Sure, it stings a bit to hand out a few thousand for pdfs but it isn't going to affect your business plan. If you don't have a plan to pay for all of this this you are already dead in the water.
I'm all for streamlining the implementation but a lot of it is just about implementing solid engineering practices. Note, I'm absolutely not saying you should insist on bloated slow processes, this definitely isn't required.
I also think it would be great if we could fund the ISO a different way and make all the standards freely available. It's just not going to make any real difference to your ability to execute as a healthcare startup.