The trend of innovation is increasingly becoming grassroots-driven.
In part, that's because our fundamental research advancement has stagnated, i.e., the nation states can no longer steadily produces ground breaking tech that leaves the industry to adopt. As a result the adopt of standards become more relevant to SMBs and individuals.
On the other hand, Internet has driven down the knowledge acquisition cost to probably bare minimal. I.e., modern days, one who has good understanding of English can learn pretty much any highest-level of knowledge almost for free. The SMBs and individuals are becoming more and more sophisticated, making them gradually become competent to be involved in the standardization process.
In short, ISO's practice is fine looking from a perspective of 10 years ago, but it's now wrong.