Why would it be less successful compared to Apple Pay? Isn't it the same functionality?
Because with "new" Google Pay, all of those membership cards are gone. They didn't just not migrate the data over; this isn't a feature present in the new one. I don't see any reason to continue using it. Apple Pay is working better for me for tap-to-pay, and I'm instead trying to replicate some of the old membership card organization with Apple Wallet, albeit without much success yet.
(Can't believe we have to use "old"/"new" delimiters here either, while Google gets to pretend it's the same thing.)
https://support.google.com/googlepay/topic/10167683?hl=en
* I work at Google but not on Google Pay
Well, there's also the "old old" Google Pay...or Wallet, or whatever it was called when I tried to use it. That didn't work well, thereby helping to accelerate the end of my Android experiment. But apparently, according to a friend at the time, the new Google Pay worked much better. But not well enough, obviously, because now Google is rolling a "new new" Google Pay.
I quit using a lot of Microsoft products because of rebranding bullshit like this. Which one do I use, and why is this one better? Oh, if I'm going to go to all that trouble, I'll just try a different product entirely, then.