Ask HN: AdSense alternatives without cookie banner?

There was a thread in 2014 called "Ask HN: AdSense alternatives?" - https://news.ycombinator.com/item?id=7673680

Now that GDPR is in place as well as similar laws in different countries, I wonder what are the options / platforms that exist in order to enable a website to monetize its traffic via ads while respecting users privacy and avoiding cookie banners.

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Contexual ads [0]. Alternatively anonymized analytics (i.e. you don't store personal data, IPs, do fingerprinting etc.)

And, as you might know, you're required to get permission before dropping any cookies that are not strictly required for the core functionality of the site (which does not include ads).

[0]: https://www.nytimes.com/2019/06/19/opinion/facebook-google-p...

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