When normal ingredients we used became unavailable, it caused us to continually try new things. I have to admit I was pretty surprised to see today's customers buy up the basic scratch ingredients like rabid consumers early in the pandemic. Flour, sugar, etc. were all a real pain to get a hold of.
I thought prices were increasing pretty steadily before the pandemic and now it's even worse. I can remember so many items being as cheap as 25 cents each during the 90s and into the 00s... now most of them at $1.50 each. Meanwhile, our state minimum wage has increased not nearly as much (but employers are having to offer closer and closer to double to rope in anyone).