Try this experiment. meter out a 1 litre pot of water. now meter out 18-20 grams of loose green tea. what you brew (if you attempt it) will be flat-out undrinkable.
There has GOT to be something better than the ISO standard here.
EDIT:
I just tried to do this again with a green lower grade Xinyang Maojian and it tasted like the over-steeped dreck conjured up in an airport coffee chains platitude scrawled cardboard cups. the cup was rich, but the astringency was like trying to drink a cup of drywall. It was utterly wasteful for anything more than just testing and the comical amount of tea I used to attempt this left me with a sense of remorse. The tea I made sat tangibly heavy in my stomach.
It is a standard, and I guess I never stopped to consider what a standard means and thats what this standard does a particularly great job of doing. Yes, Starbucks adheres to this standard and if you buy a venti will gladly (sometimes reluctantly) give you four tea bags in the cup but for the love of god yank them out after a minute or two at most lest youre looking to start up your own tannery in the terminal. Its quite strange to think of a standard as something you shouldn't make a habit of.