Stallman's response seems to be just not to use it, to keep your own data locally and manage everything yourself, lest you forfeit control. Yet, Ubuntu created their own version of cloud services branded Ubuntu One.
I feel that one vision might be to provide a very low power, high storage always-on home server solution to users with all kinds of integration and synced as a personal cloud. I'm opposed to keeping my computer running 24/7 due to the huge waste of energy (I'm in Europe, energy is expensive), but I would happily use a couple of watts for a personal cloud device (or internet-enabled NAS).