This is not really cheaper than just putting it up on GCP, is it?
Those extras are only available to certain customers. At this price it's more the easy-to-use part that is expensive rather than the hardware itself.
But is it really that much easier to use than the first-party offerings, such as Google's AI Platform Prediction[1]? There are similar offerings from every major cloud provider and the number of slightly different and more easy to use offerings is growing every week it seems).