I recall a few different attempts to connect vehicle-title-like rights to physical artwork using the bitcoin blockchain. One of them was being worked on by a partner at a hedge fund that invested in Gliph.
I also remember some startups attempting to assign music licensing using possession of some secret connected to a public ledger.
I had a family member refer a colleague who taught continuing education courses for insurance agents ask for information so he could speak to the potential future of insurance contracts being done on-chain.
These are all examples from years ago, and included some form of the key characteristics of NFTs as described in the article: non-interoperable, indivisible, indestructible, verifiable.
NFTSs seem put an emphasis on the items they secure being purely digital.
I don't see NFTs as a new idea but possibly consolidation of pre-existing ideas into winning standards, (ERC-721 and ERC-1155 potentially), and perhaps generalized buzz around bitcoin and crypto.
Consolidation to a standard, endorsement from perceived sources of authority and a way for new people to still "get rich" in crypto might elevate this to something that goes the distance.
But I'd expect a lot of folks to be burned in the meantime, "investing" stimulus money on things that go to zero.
Anecdotally, when I was evaluating Clubhouse, one of the major detractors of the service was how much emphasis the communities put on scammy get-rich in real estate or other seedy business ideas. There were a lot of groups on NFTs and that was a few weeks ago.
I'm most interested in how digital assets created on the fly on someone's phone can be quickly secured to allow fluidity in the transfer of rights.
People are capturing more and more important events first hand. However validating authenticity, ownership and authority to license that content seems kinda messy right now.
I suspect NFTs could play a role in standardizing assertion of rights over content, it doesn't have to be deliberately created but rather by chance.
A more fluid market for opportunity-based "stringer" content is teased at in Neil Stephenson's "gargoyles" of Snow Crash.
I don't know if NFTs will be the vehicle for this but something like them will be, and whatever that system is will probably consume these more shiny "assets" appearing so far.