So you may rely on legitimate interest to process the data, but you need the consent to store the session cookie to collect the data in the first place.
So you may rely on legitimate interest to process the data, but you need the consent to store the session cookie to collect the data in the first place.
If you have special offers based on the URl they came from then it is strictly necessary to be able to remember where they came from so they get the special offer and don't fall victim to false adverstising.
Strictly necessary means if the website will break in anyway without it.
You could a/b test based on even or odd numbered IP address and not require consent to store a cookie. You can pass the referrer around via query string and not require consent to store a cookie.
However, as you said, there is no enforcement of the regulation so the risk of non-compliance is basically zero :)
No if a user clicks a button to see the prices at 10 euros but see the prices at 20 euros then that is an issue. That is a rather serious issue, if I show you a price and then when it goes the payment processor on the second request that is illegal.
There are many ways of doing things but considering the ICO's list of strictly necessary this falls into it.
Also, I use the session id in my logs so I can debug issues such as the user saw x on page then did y so z happened. This is falls under it as well due to it being required for the operation of the website.
The fact there are other ways of doing things doesn't remove the fact for my way the cookie is strictly necessary. The system will fail. And yes, the tech stack and the way I built it does affect this. Look at the laws and you'll see a number of times where they say something along the lines of "if feasible". The recommendation from ICO is that you don't need to ask for permission for everything and they kinda make a point of saying that as it's annoying as hell for everyone.
I agree with you, that is a serious issue. But that issue is caused by your use of a/b testing, and if you solve that issue with a cookie then you need consent.
The ICO PECR guidance explicitly states that you can not rely on the strictly necessary exemption for analytics cookies.