Making a good copy of a Picasso is not that difficult. Go to any decent art school, and you will find artists who can competently forge a Picasso.
Many owners of Picasso artwork in fact display forgeries, which they call "replicas" in polite company, and keep the original works in secure storage, safe from any possible damage. Most people cannot distinguish between an original work and its forgery anyway.
In fact, even expert collectors are routinely fooled by forgeries![a] The authenticity of many works of art can be ascertained only by looking at provenance, documentary evidence, and historical context -- an imprecise process riddled with human bias and error.
Non-fungible tokens (NFTs) are like authentic works of art, except that their authenticity, contents, ownership, and provenance (including date of origin) are protected by strong cryptography, making forgeries impossible for all practical purposes.
And society deems that an NFT representing the authentic first tweet by Jack Dorsey -- with its contents, ownership, and provenance protected by cryptography -- is more valuable than an indistinguishable copy of the tweet made by an unknown or lesser known person.
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[a] For example, see https://www.google.com/search?hl=en&q=fake%20picasso and https://en.wikipedia.org/wiki/Art_forgery