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I'm curious: if Apple decides not to fix this bug, does Ms. True have any recourse? It seems that in America businesses have the right to refuse service at their pleasure, except for specific forms of discrimination which are explicitly banned. Could Apple, legally, decide that fixing the bug would cost more than they expect to make from her as a customers, and simply reject her business?

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Hardly unique to the US. Not sure why they couldn't. It's not discriminating based on a protected class. They would need to stop billing her and refund any moneys for services not delivered. In practice, I assume there is some way to change a name on an account--although I'm told this is often harder than is seems it would be even within a company.

In some countries, the rule is that if you make a public offer (e.g. advertise a price for a product or service), then you must accept all customers. I have no idea how common each system is, though.

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