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I never understood why Coursera chose to use a .org URL, since they were clearly a for-profit corporation. Perhaps coursera.com was simply not available. Or perhaps this was an attempt to market themselves as if they were an educational institution. Anyone know the truth?

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They were none-profit at initial stage (free education for anyone, first Ng machine learning course), but later somehow turn to for-profit.

Coursera was never a non-profit corporation. They were founded in 2012 and raised an initial $16 million funding round backed by Kleiner Perkins Caufield & Byers and New Enterprise Associates.

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