Google Puts Lid on Cookie Jar and Ends an Internet Era

> It promises that after fully eliminating its use of third-party cookies over the next year, it won’t adopt replacements that essentially do the same thing.

I don't think that this is some charity from Google. It won't stop them from inserting themselves in the middle of everything. But it might make a bit harder for competitors.

Not that those ad space is filled only with good intentions. But monopolize it isn't good either. I'm already pissed when I click some news result and it's AMPed + google asking if I want them to manage my login / subscription / anything like that.

Having just one middleman for everything is too much power.