It’s like how white people think they invented colorism, even though the preference for fairer skin in women exists throughout the pre-colonial historical record in India, Africa, and Asia. (As a dark skinned person whose half white daughter came out darker than him, I applaud the trend away from fairer skin as a beauty standard! But white people thinking they invented the beauty standard to begin with is self-centered and paternalistic: https://quillette.com/2019/02/13/the-origins-of-colourism/ We had colorism in India long before white people.)