It’s not just normal people who are outgunned — I am tech-savvy and have had an iPhone since the day they were released. I know how to modify notification settings, but there’s nothing I can do preemptively when can simply Twitter add a new category of notifications, as they did the other day. I had to go into the notification settings within the app and disable this new category, and then do it again for each of the three accounts on my phone.

Similarly, Lyft makes it nearly impossible to figure out where to turn off the coupon notifications. And don’t get me started on LinkedIn...

This isn’t just an issue for normal people. It’s also time-consuming and troublesome for anyone short of the dev who built the dark pattern.