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I believe that every business (in a certain segment) has its own KPIs. Without knowing what space you are actually in, it might be hard to answer that question. For some this is sign-ups, tweets or MAU. Identify the key metrics first and concentrate on those for the dashboard. The less you have the more significant they become and thus you can tailor your efforts more effectively towards achieving those goals.

i agree with neuromancer2600. it is hard to say without knowing your exact business and what stage you are in, but keep the list small and focus on only those things that will move the needle.

Check out the geckoboard and statsmix blogs for ideas.

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