Very much so. It's something we're trying to push back on at https://sendmemo.app

But how do you measure success, we're a messaging app. - Total messages sent - Number of conversations.

Measuring any of this will mean we optimise keeping users on the platform.

We're trying active conversations, where to be active means only at least one message per week. We'd love to find a metric which went up as each individual user spent less time on memo. A "time to solution" metric