And then he explains that cognition takes place in the cortex, which isn't the seat of consciousness. Cognition is built on top of and relies upon the hard consciousness relayed from the brainstem for "drive".
So, with cognition, you can calculate that to satisfy your desire, you need to walk three blocks north and two blocks east to the store to buy food. The drive for this behaviour originates lower in the brainstem through the quality of hunger, which is referred from the body when a sensor in your tank registers empty.
Is not his "drive" your "hard consciousness"?