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The name is going to have to change to avoid confusion with the restaurant.

Also, you've mentioned "value based investing" in a comment reply here.

Is this the same thing as "value investing"? Or is it something new that you're introducing?

Yes, value investing!

Value investing like Fama French HML? Value like the factor that's gotten trounced over the last decade?

You could make the argument (and many people have) that HML and other simple value formulations aren't actually true value opportunities: they are just cheap and often value traps.

While I kind of look down at value, I think you can outperform with it but you need to look a lot deeper than simple ratios.

Reply on news.ycombinator.com