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Does the customer on the $40 plan think it unfair he pays for more resources than the customer on the $20 plan?

That's different, they're both paying.

As a paying customer I don't care about customers on the free plan. I don't think anyone has time to consider such things.

Wouldn't you prefer to pay less?

If you're setting prices based on cost shouldn't the prices be astronomically higher during the first few years of the business?

Irrelevant. You're changing the subject.