This is already happening, but in isolated cases. Behind the scenes, Six Apart streams all the blog posts on its services directly to Google Blog search.
There are quite a few well-known services that get more API traffic (search engines, etc, pinging for updates) than actual human traffic. So something like this is ultimately necessary, whether it's XMPP or something similar.
I think they are aware of message queues, didn't they allude to them in the talk? Anyway they billed their talk as two guys who build web services making a tentative foray into the message-queue world, so if you think you can help, send feedback.