The way I see it, every action you take in the stock market is a reflection of your beliefs; if you buy a stock, you believe, and are indicating, that the stock is undervalued. If you sell a stock, you believe that the stock is overvalued.
Short selling is a valuable way to indicate that you believe a stock is overvalued whenever you don't own the stock.
I understand why some may read about short selling and think it's profiting off of other's miseries, but they provide value in the market, and whether or not people are short selling the stock, if it's overvalued then it's overvalued.