A bit of Silly Valley lore: Go graph "Company builds a new campus" against "Company stock falls like a rock."

Atari, 1983.

Apple, 1991.

Sun (both times, I forget the years).

SGI, 1990s.

Various other companies (I forget which, it's been a while). It's like the hubris builds up to the point where the company is in a natural position to say, "Hey, we need a new campus," and the Gods decide that a little humiliation is in order as well . . .