and yet their stock price is down..... this market is hard to read!
In any case McDonalds isn’t selling a co-branded Beyond Meat product, they’re selling the McPlant. Beyond Meat’s moat looks very shaky here.
It seems likely that Beyond Meat is only getting these contracts as it’s a relatively cheap way for McDonalds to test the substitute market before producing their own alternatives. It makes no business sense for them to hand over the core of their product to BM when it’s likely they can create something similar in-house.
Soda, on the other hand, is Coke's product and brand completely.
and so does KFC? https://global.kfc.com/press-releases/kfc-beyond-fried-chick...
so I think this doesn't fully explain it?
Beyond doesn't have a moat. They make veggie burgers.
They became super popular when impossible burger started making the rounds on the news and rode the wave of interest impossible burger created.
Impossible burger has a moat - they have yeast produced heme and I assume some patents on it.
Beyond meat makes veggie burgers. They have no moat.
Stocks don't just magically go up forever on good news. They've run a loss for the last 4 years in a row, and they've missed their last two earnings by more than half. They're already massively overvalued as it is.
The stock market guidelines has been the same for a very, very long time.
Shares collapse on bad news, fall on good news, and rise on no news.