Great example for how you frame and present your product being critically important. Recipe extractors are nothing new and generally nobody is loudly against them, but they a) failed to show critical details, e.g. that it's not a public republisher but maintains a private archive for users (according to their later claims) and b) got the tone wrong, at least for the crowd that initially paid attention.
If the marketing copy was different, none of the backlash would've happened I think.