Seeking Angels: Fitocracy Hits 16K. Users with 6K More on Wait List [Invites]
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For the most part, fitness people want tools that will help them improve their lifts, diet, overall looks and how they feel. Thus why some are willing to spend $1000's on supplements to assist getting them there. Knowing that I'll get a virtual badge if I pull 415 x 5 next time I'm at the gym gives me no extra incentive or edge towards accomplishing that.
While some people are into Fitocracy simply because of what it is now, I think many are spending time on the site for the promise of what's to come. We're still very early stage and we have a lot more planned beyond simple points and badges. Many features on our roadmap are being designed precisely to help users push themselves and keep consistently progressing in their fitness.
I've learned about foam rollers, bridges, and countless other things about fitness by being a member. The actual weightlifting may be an individual journey and challenge, but gym culture has always been a social activity. To dismiss the entire site because it has colored badges which are provided for entertainment seems ignorant.
I'm not familiar with the /r/fitness people, but was more talking about the ironaddicts and anabolicminds of the world. Some of these people are definitely in the spend $1000's on supplements crowd, which is what I was replying about in jcampbell1's comment. I have not tried the site since it was first announced here, but at that time it was labeled as the rpg of fitness apps and did not appear to offer much in terms of routines, diet plans, nutrition tracking nor did I really think it was supposed to be aimed at that crowd.
The 16k is total registered users at this point, though it's worth noting that we're invite only.